AHL Insider:

Alex Eagle

Creative Director The Store x Soho House Berlin

  • Who are you and what do you do?

    Alex Eagle, Creative Director The Store x Soho House Berlin.

  • What’s the secret to curating a great retail space?

    A mix of everything that's special, different and life enhancing.

  • How does hospitality differ from London to Berlin?

    Berlin is much more underground. You need to know what's going on and have tips from locals as things are more tucked away.

  • Favorite hotel anywhere in the world to stay in and why?

    Hotel Il Pelicano in Porto Ercole. For the sea and salt baked seabass.

  • Who are you admiring in the industry?

    So many people but I especially love what Nadège Vanhee-Cybulski the French designer at Hermes is doing.

  • What’s the next big thing in the travel/hotel industry?

    I think One Fine Stay and Airbnb have really changed the face of the travel industry. Also Portugal seems to be THE destination. With Lisbon being the hot place for creatives and young people moving there.

  • What’s the most memorable journey you’ve ever been on?

    When I was 18 i took a train ride across India from North to South India which was was incredibly beautiful, memorable and fun adventure.

  • If you could throw a dream party for anyone, dead or alive, who would it be for and what would the party look like?

    Pablo Picasso, Lucien Freud, Peggy Guggenheim, Diane Vreeland, Barbara Hepworth, Piet Mondrian and Irving Penn. It may be a bizarre mix but I'm dying to meet them all.

  • Where will you be on your next day off?

    My cottage in Oxfordshire in the English countryside.