Karen Catchpole

NOW Hotel


by: Karen Catchpole

  • Why

    My birthday.

  • When

    March 2014

  • Who

    My husband and I.

Highs + Lows

  • The three options for breakfast, included in room rates, are varied (from healthy to indulgent), huge and served with fresh tropical fruit juice and a basket of pastries.

  • Four (4!) shower heads.

  • The retractable lobby roof, polished concrete floors, wall-sized black & white prints in rooms and mood lighting under the beds.

  • Yes, I’m a luddite, but the remote control for the in-room lights was utterly confounding.

  • The small and shallow rooftop pool is really for show, not for swimming.

: 42/50
  • Design

  • Website

  • Life Changing

  • Environmental Consciousness

  • Overall Value

  • Night's Sleep

  • Service

  • Amenities

  • Stealable Stuff

  • Refer a Friend

Important Bits

  • Type

    Boutique hotel.

  • Vibe

    Urban, industrial, creative.

  • Location

    In the Granada neighborhood of Cali, which is quickly filling with new boutiques, restaurants and bars.

  • Rooms


  • Music

    Electronic, chill out and house.

  • Year Opened


  • Designed By

    Sandra Freiye, the multi-talented GM of the hotel.

  • Pool/Gym

    No gym but there’s a small and shallow pool.

  • Restaurant

    Yes, including popular sushi bar Iro.

  • Bar

    Two, including one in the lobby and one on the roof.

  • Minibar

    The standard selection of chips, nuts and soda.

  • Wifi

    Yes and free

  • Children

    Don't pack 'em

  • Price

    A hip splurge starting at US$160 per person, including breakfast.

Must Dos

Must Haves

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