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AHL Insider
Lucy McIntyre
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What Do you do?
Marketing and communications for Andre Balazs Properties.
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Do you have a favorite hotel in the world?
A good friend's place on a remote hilltop in Tuscany called La Bandita. It's an old farmhouse they converted into a small hotel with a pool that has absolutely stunning views.
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Why the hotel business?
It has a little bit of everything. You have to learn multiple businesses within one business. And the personal aspect of it...creating experiences for people versus just selling a product, is very satisfying.
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Biggest change you've seen in the industry?
I would say the socialization and cultural life of hotels. Slowly but surely all hotels are being approached from a complete lifestyle point of view, rather than just heads in beds.
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Dream job?
Working with Obama.
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Favorite mini bar item or hotel amenity?
Outdoor bathtubs and fluffy robes.
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You've been involved in some of the coolest things in the business in the past decade. What excites you most?
Constantly re-assessing what The Standard can be and figuring out where to take the brand next is exciting.
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What advice would you have for anyone wanting to get into the business of Hotel PR/Events/Marketing/Partnerships?
Choose the brand wisely so you have a good canvas to work with, and make sure you have stamina- it's a 24 hour job!
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Anything else you'd like to add?
Read standardculture.com!