– follow Lucy –www.standardculture.com
What Do you do?
Marketing and communications for Andre Balazs Properties.
Do you have a favorite hotel in the world?
A good friend's place on a remote hilltop in Tuscany called La Bandita. It's an old farmhouse they converted into a small hotel with a pool that has absolutely stunning views.
Why the hotel business?
It has a little bit of everything. You have to learn multiple businesses within one business. And the personal aspect of it...creating experiences for people versus just selling a product, is very satisfying.
Biggest change you've seen in the industry?
I would say the socialization and cultural life of hotels. Slowly but surely all hotels are being approached from a complete lifestyle point of view, rather than just heads in beds.
Working with Obama.
Favorite mini bar item or hotel amenity?
Outdoor bathtubs and fluffy robes.
You've been involved in some of the coolest things in the business in the past decade. What excites you most?
Constantly re-assessing what The Standard can be and figuring out where to take the brand next is exciting.
What advice would you have for anyone wanting to get into the business of Hotel PR/Events/Marketing/Partnerships?
Choose the brand wisely so you have a good canvas to work with, and make sure you have stamina- it's a 24 hour job!
Anything else you'd like to add?