A Hotel Life Presents: ALARA Hotels

A full-service agency offering thoughtful solutions, support and creativity to Future Forward hotels and travel brands

ALARA Hotel A Hotel Life

At the beginning of 2021, A Hotel Life Founder Ben Pundole joined forces with Michelle Reiss and Shiry Zofnat Yosef to present ALARA Hotels Agency. The venture capitalizes on their extensive experience in the hospitality industry to help create a more thoughtful, adaptable, and inclusive future for travel and hotels. By offering concept and brand development, investment analysis, operational strategy, talent sourcing and training, cultural programming and comprehensive communication plans, ALARA is able to bring new projects to file as well as help existing businesses in need of new direction and perspectives.

Tapping into A Hotel Life’s curated network of hotels and key industry insiders, ALARA champions better business practices with a focus on environmental sensitivity, diverse perspectives, creativity and wellbeing.

You can get in touch with ALARA’s team here.

Share this Story

More AHL Future Forward

Atmos Vol. 5 Hive Is a Candid Portrait of Nature in Collaboration

Out of the ordinary images and thoughts investigating the ways we can exist in supreme connection to the world around us

tell me more ›

AHL’s Favorite Future Forward Hotels

Our picks from all around the world and for every pocket

tell me more ›

Stay Plastic Free: The New Environmental Initiative by AHL Founder Ben Pundole

Helping the hospitality industry to stop using single-use plastics

tell me more ›