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INDUSTRY INSIDER
Frank Roberts
Vice President, Brand Management at EDITION Hotels
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Frank Roberts stepped into the industry young — waiting tables and as a busboy — but following that, his journey was only onwards and upwards, including stints at Rose Bar, before firmly joining the EDITION group. Currently the vice president of brand management at EDITION Hotels, we caught up with Frank to learn everything from what he does on his off days, his vision for the hospitality industry, and, of course, his favorite hotel.
What do you do, and how did you get here?
I am vice president of brand management at EDITION Hotels and was previously the director of culture and entertainment for The New York EDITION Hotel. I have always been in the hospitality business working in restaurants as a waiter/busboy and a barback. It was David Rabin who gave me my start, letting me create the legendary Sunday Night Lotus party that went on for six years, and from there, I opened up Gramercy Park‘s Rose Bar, now closed, for Ian Schrager and was there for five years.
Check out reviews of EDITION Hotels on A Hotel Life
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If you could throw a party for anyone in the world, dead or alive, who would it be for, and what would it look like?
I would throw an elaborate, magical, artistic event hosted by Andy Warhol and Rick James with a special performance by Prince. This would be a wild one!
Why the hotel business?
I kind of just fell into it when I opened The Rose Bar at Gramercy Park Hotel.
Where do you see yourself in 10 years?
Alive, living in New York and Europe, doing something new and challenging.
Check out Scarlet Envy’s review of The New York EDITION for A Hotel Life
If you had the day off today, what would you be doing?
Watching documentaries and listening to all types of music.
Who, what, and where are you loving right now?
Right now, I have been loving traveling all over Iceland, which I have been doing for the last five years — and loving anyone I see helping people who are in need.
Favorite hotel in the world?
I have many, but the one that stands out now to me is Le Sirenuse in Positano
Sunset room at The West Hollywood EDITION
"The next best thing will be the growth of the sophisticated nightlife culture in more hotels that tastefully stand out."
What’s the next big thing in the travel, hotel, and nightlife industry?
The next best thing will be the growth of the sophisticated nightlife culture in more hotels that tastefully stand out.
You’ve been at and hosted some of the best parties in the world… What’s the craziest thing you’ve ever seen?
I really don’t remember the craziest thing that I have seen as there have been many, but the best party I went to was P-Diddy’s birthday party in Morrocco, where I witnessed a lot of crazy “WOW”!
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