12.17.19 / New York / New York

Noah’s New Keith Haring Tees Are Exactly What Limited Drops Should Be About

Sustainable clothing and charitable limiteds

Ever since Supreme’s former Creative Director Brendan Babenzian debuted Noah NYC, we’ve been taken by the brands approach to fashion. A new streetwear brand is always risky, but blending the style of brands like Supreme with sustainable production has resulted in a more refined collection that appeals to people less interested in the hype of ‘drops’ and more interested in how their clothes are made. Of course, you don’t work at Supreme without some appreciation for special releases, but Noah has a different angle which appeals to the conscious collector. The brand highlighted one of the most influential artists—Keith Haring—with two festive and highly limited t-shirts, and all proceeds from the shirts go towards New York Cares, which improves volunteer work to make it more effective in helping impoverished people in the city. Both the black short sleeve and navy long sleeve shirts feature Haring’s iconic lettering and drawings with the words ‘Merry Christmas New York City.’ Even in this age of sustainable fashion people still get swept up in limited editions, and Babenzian understands that psychology more than anyone else, but there’s still a way to turn it into something positive, and beneficial. The t-shirts are already sold out online, but Noah stores will also carry the shirts while supplies last, so if you’re looking for the slick new ‘drop’ of the season, this is the collaboration you can feel best about rocking.

(and if you miss the release, there are still other Keith Haring goods out there worth getting)

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