INDUSTRY NEWS

Veronika is Back and Reimagined

Fotografiska’s New York outpost reopens its restaurant and bar by CultureWorks, the creators of NeueHouse

Bar Veronika. Photo by Alex Staniloff
The vibe at Bar Veronika. Photo by Alex Staniloff

By Amulya Hiremath, edited by Hamzeh Alfarahneh on 07.13.22

Gramercy Park has gained yet another world-class watering-hole for cultural cross-pollination, tucked away on the second floor of Fotografiska on Park Avenue S – one of our favorite photography museums, is Veronika a restaurant and bar named after the patron saint of photography and created by CultureWorks, the owners of NeueHouse (the private work and social space for creators) and Fotografiska.

Photographs of Elizaveta Porodina at Veronika. Photo by Alex Staniloff
Photographs of Elizaveta Porodina at Veronika. Photo by Alex Staniloff
Art-nouveau stained glass and fixtures at Bar Veronika. Photo by Alex Staniloff
Art-nouveau stained glass and fixtures at Bar Veronika. Photo by Alex Staniloff

A museum of the photograph, Fotografiska, founded in 2010 in Stockholm and opened its NYC location in 2019 offers a museum experience like no other. Limited to not just elevating the medium of photography, Fotografiska offers eclectic programming, along with producing dynamic and unparalleled exhibitions, spanning various photographic genres, in inclusive and immersive environments. 

Verōnika entrance from E 22nd Street, New York. Photo by Alex Staniloff
Veronika entrance from E 22nd Street, New York. Photo by Alex Staniloff

“We created Veronika and Bar Veronika for guests to enjoy a range of diverse dining experiences,” says Robert Marchetti, EVP of Restaurants & Bars at CultureWorks. “The timeless elegance of the space is a fitting backdrop to celebrate a casual or special occasion with thoughtful hospitality, classic cuisine adorned with unexpected ingredients and presentations, and expertly made drinks.” The reconceptualization of both experiences is led by Josh Wyatt, CEO and Co-Founder, and Robert Marchetti.

Bar Veronika's Pisco Sour. Photo by Alex Staniloff
Bar Veronika's Pisco Sour. Photo by Alex Staniloff
Veronika's reinvented Mille Feuille. Photo by Alex Staniloff
Veronika's reinvented Mille Feuille. Photo by Alex Staniloff

Taking the combination of culture and hospitality a step further, Veronika brings a continental European-inspired menu complimented by striking interior details. From the curated photographs of Elizaveta Porodina on the walls to the art-nouveau stained glass and fixtures. The menu, executed by Chef Dominick Pepe, is a playful yet innovative approach to simple dishes while being mindful of the season’s produce, humanely raised, sustainably sourced ingredients, and reinvented classics such as Veronika’s Double Chocolate Cake and Mille-feuille. 

 

Veronika
2nd floor 
281 Park Ave S, New York

Open Monday through Saturday from 5 pm – 2 am
reservations@veronikanyc.com 
+1 646 993 6993
www.veronikanyc.com 

Veronika features a selection of curated photographs by Russian artist Elizaveta Porodina. Photo by Alex Staniloff
Veronika features a selection of curated photographs by Russian artist Elizaveta Porodina. Photo by Alex Staniloff

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