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Veronika is Back and Reimagined
Fotografiska’s New York outpost reopens its restaurant and bar by CultureWorks, the creators of NeueHouse
By Amulya Hiremath, edited by Hamzeh Alfarahneh on 07.13.22
Gramercy Park has gained yet another world-class watering-hole for cultural cross-pollination, tucked away on the second floor of Fotografiska on Park Avenue S – one of our favorite photography museums, is Veronika a restaurant and bar named after the patron saint of photography and created by CultureWorks, the owners of NeueHouse (the private work and social space for creators) and Fotografiska.
A museum of the photograph, Fotografiska, founded in 2010 in Stockholm and opened its NYC location in 2019 offers a museum experience like no other. Limited to not just elevating the medium of photography, Fotografiska offers eclectic programming, along with producing dynamic and unparalleled exhibitions, spanning various photographic genres, in inclusive and immersive environments.
“We created Veronika and Bar Veronika for guests to enjoy a range of diverse dining experiences,” says Robert Marchetti, EVP of Restaurants & Bars at CultureWorks. “The timeless elegance of the space is a fitting backdrop to celebrate a casual or special occasion with thoughtful hospitality, classic cuisine adorned with unexpected ingredients and presentations, and expertly made drinks.” The reconceptualization of both experiences is led by Josh Wyatt, CEO and Co-Founder, and Robert Marchetti.
Taking the combination of culture and hospitality a step further, Veronika brings a continental European-inspired menu complimented by striking interior details. From the curated photographs of Elizaveta Porodina on the walls to the art-nouveau stained glass and fixtures. The menu, executed by Chef Dominick Pepe, is a playful yet innovative approach to simple dishes while being mindful of the season’s produce, humanely raised, sustainably sourced ingredients, and reinvented classics such as Veronika’s Double Chocolate Cake and Mille-feuille.
Veronika
2nd floor
281 Park Ave S, New York
Open Monday through Saturday from 5 pm – 2 am
reservations@veronikanyc.com
+1 646 993 6993
www.veronikanyc.com
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