Lizzie Evans

The Story Hotel


by: Lizzie Evans

  • Why

    Husband was there on business so decided to join and make some business for myself.

  • When

    April 2014

  • Who

    Me exploring Stockholm, my husband Danny designing and making for Urban Outfitters.

Highs + Lows

  • Staff were super friendly and helpful. They called me by name each day and seemed to know the name of every guest staying.

  • Breakfast is included and runs from 6:30am until 10:30am, which gave Danny time to eat before his early 7am start and me a huge lie in before I had to worry about everything running out.

  • The location of this hotel is great. So many cool restaurants, bars, shops and transport links nearby but it doesn’t feel like you’re in a soulless city center.

  • We used our £15 (150 SEK) token for room service on the last day before the rush to the airport. It was delicious and the guy from reception brought it up himself. We felt very looked after.

  • Hated the carpets in the corridors. I do seem to always hate hotel carpets though, so maybe this is just something I need to come to terms with.

  • The design in general could be just a notch higher. It’s almost there, but could be a little more coherent. A few more finishing touches would make a big difference - but now I’m being a perfectionist.

: 40/50
  • Design

  • Website

  • Life Changing

  • Environmental Consciousness

  • Overall Value

  • Night's Sleep

  • Service

  • Amenities

  • Stealable Stuff

  • Refer a Friend

Important Bits

  • Type

    A new hotel concept right in the heart of Stockholm by Swedish architects Koncept.

  • Vibe

    Relaxed, timeless atmosphere within a setting of raw concrete and reflective surfaces.

  • Location

    Central Stockholm

  • Rooms


  • Music

    Sweden’s best…in a tongue-in-cheek kinda way.

  • Year Opened


  • Designed By


  • Pool/Gym

    Nope - but didn’t miss them. If you’re a fitness freak, choose the attic apartment which includes its own workout area.

  • Restaurant

    Yes. The ever-changing menu is the main attraction. I loved the salt-baked beetroot. Wasn’t so sure about the purple velvet banquets!

  • Bar

    Yep. Serves its own menu of snacks and sandwiches by day and every cocktail under the sun by night. The trendy locals come in swarms.

  • Minibar

    The mini bar includes free water and Pepsi and you’re encouraged to fill the bar with your own drinks and treats. Cute idea.

  • Wifi

    Yes and its free.

  • Children

    Didn’t see any while I was there so maybe leave them at home.

  • Price

    Ranges from pretty cheap to luxury depending on whether you go for the super squeeze room with bunk beds or the spacious attic apartment with a huge bathroom, workout space and amazing views of Stockholm.

Must Dos

Must Haves

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