Exceptional African Design Comes to London

Merchant on Long pop-up at the Burlington Arcade, London

By AHL Team on 11.04.22

Africa’s first concept store, Cape Town-based Merchants on Long, brings exceptional African design to the British capital in a new pop-up at the iconic Burlington Arcade. Founded by Hanneli Rupert in 2010, Merchants on Long has become a reference point for discovering the continent’s rising fashion designers, such as Rich Minis, Lukhanyo Mdingi, Thebe Magugu, and many more.

The interiors mirror the store’s flagship in Cape Town, South Africa

Apart from fashion, the store also stocks accessories and design objects. All products are made in Africa, focusing on brands vetted for their strong sustainable and ethical commitments. Accompanying the pop-up, Merchants have launched their online store, where you can shop quirky beaded combs by Not Just A Comb, invest in OKAPI handcrafted bags and accessories, or be seduced by Côté Bougie’s terracotta vesseled candles.

A selection of Africa’s rising fashion designers

Situated in the Burlington Arcade between Piccadilly and Old Bond Street, Merchants on Long’s two-story pop-up store will be open until January 2023.

Merchants on Long
Burlington Arcade
Shop 10-11
51 Piccadilly

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