Ben Pundole

The London EDITION

London

by: Ben Pundole

  • Why

    To open the hotel!

  • When

    September 2013

  • Who

    Me, Ian Schrager, EDITION colleagues and a troupe of highly skilled professionals!

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Highs + Lows

  • The London EDITION is the most impressive hotel to open in years. It oozes elegance, sophistication and intrigue. It has a kind of highbrow / low stuffiness philosophy that’s been missing in London.

  • The service is impeccable...the staff has been trained by a highly skilled team from Ritz Carltons around the world.

  • The Food and Beverage offerings are second to none. Jason Atherton’s Berners Tavern is a restaurant for all occasions, at all times, with interesting signature dishes and impeccable staples (The Burger and Steaks are out of this world). The Punch room is quirky and inviting with exceptional cocktails and BASEMENT is slated to be the best music venue in London!

  • The rooms are silent. The blackout blinds are genius. Makes for the best night’s sleep you could possibly wish for.

  • Hands down the best mini bar selection I’ve seen. Organic orange biscuits, EDITION ‘Crafty’ lager made by local brewery Freedom, dark chocolate covered rice cakes, apple chips, Amelia Rope hazelnut and sea salt chocolate, Peppersmith mints, organic gummy bears… should I go on?

    : 47/50
    • Design

    • Website

    • Mini Bar

    • Life Changing

    • Environmental Consciousness

    • Overall Value

    • Night's Sleep

    • Service

    • Amenities

    • Stealable Stuff

    • Refer a Friend

    Important Bits

    • Type

      Luxury lifestyle hotel.

    • Vibe

      Mecca for sophisticated creatives.

    • Location

      Excellent location, incredibly central.

    • Rooms

      173

    • Music

      Soundtracks, throwbacks, vintage reggae, French jazz.

    • Year Opened

      September 2013.

    • Designed By

      Toronto/NY design firm Yabu Pushelberg in collaboration with Ian Schrager Company (Paul Haslhofer/Kirsten Bailey).

    • Pool/Gym

      GYM

    • Restaurant

      Berners Tavern by Jason Atherton.

    • Bar

      The Lobby bar, the Punch Room and BASEMENT - basementLDN.com

    • Wifi

      Yes, free and easy to access.

    • Children

      Children welcome!

    • Price

      Luxury at lifestyle prices...and besides, it’s worth every penny!

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    Originally 5 grand townhouses in 1875. Converted by 1909 into a hotel frequented by the likes of King George VII and Carl Faberge. Today the London EDITION. 173 rooms, The Berners Tavern restaurant by Jason Atherton, The Punch room, lobby bar and BASEMENT (basementLDN.com).

    The London EDITION

    10 Berners St, Fitzrovia, London W1T 3NP, UK

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