Broadwick Soho

Where:
London, UK
Why:An indulgent stopover mid UK tour
When:June 2025
Who:My first love, me

"A masterclass in consideration, curation, and all things incredibly chic"

Broadwick Soho is transportive and transformational. Here, you slip into a different skin, into the shoes of someone a touch more fabulous than before stepping through the pink front door. Interiors are lush, with signature leopard print accents that are tastefully flamboyant and suitably retro. Service is friendly but never pushy, anticipating and meeting every need. The entire affair is refined without losing its sense of wonder or welcome. Scroll through the slideshow for a closer look.

Checked in and chilling out

Though the hotel is arguably a work of art itself, the property's collection is pretty impressive

A first look at the room

After a long day of travel, this bathroom's dual shower head situation felt like a spa day

Broadwick Soho Rooms are more subdued than the rest of the hotel but certainly aren't lacking in style — check out the incredible wardrobe with a built-in minibar

Rooms are more subdued than the rest of the hotel but certainly aren't lacking in style — check out the incredible wardrobe with a built-in minibar

While the upfront wow factor is there, it's the details that really stuck with me

Catching up with a friend at Flute. Bites, beverages and breezy views over London

We moved inside and swapped cocktails for wine as the day wound down

The Nook is full of hiding places you'd love to call home

A strong start to the morning

Keeping up with my morning yoga in-room, was tempted to take these ultra-plush slippers. I resisted

Breakfast at Bar Jackie brought my stay to a close

Highs & Lows

Though I was alone throughout my stay, I often felt I was being personally cared for by an unseen butler overseeing each thoughtful detail. Listening to the Broadwick playlist, I found myself wanting a speaker. Sure enough, a few taps on the in-room tablet, and one could be on its way up.
The turndown service. This is when the stay officially made it into my little book of “must-returns.” A Broadwick leopard-print bookmark was placed in my book. My chargers were coiled and secured with a (branded!) cable tie. A sample of the hotel’s signature scent, “The Dame of Soho,” sat on the bedside table.
The Nook. While Flute gets a lot of love—and for good reason—this was my unexpected favorite public space. A guest-only spot behind Bar Jackie, it’s warm, intimate, and hidden, yet still has that fun, funky energy the hotel buzzes with. There’s a record player, a fireplace, and plenty of couches to sink into. It’s the perfect den for a tête-à-tête, some work, or an evening of reading.
The design. No surprises here: the hotel is a triumphant display of creativity and good taste, layered with enough pattern and texture to keep your eyes engaged and fan a spark of imagination into a full-on fashionable inferno.

The closet space. While the wardrobe in my room was beautiful, and bedside tables add more storage, if you’re packing for a longer stay or traveling with a partner, it may be a bit of a squeeze to get everything stored away. Certainly not a dealbreaker, but good to know.

The Barometer

Design
Location
Future Forward
Night's Sleep
Service

Amenities
Takeable Treats
Refer a Friend
Overall Value
Life Changing

Total: 49/50

Important Bits

Type
Design-forward lifestyle hotel
Vibe
Maximalist without being overwhelming
Location
Right in the heart of bustling Soho
Rooms
57
Pre-Arrival & Arrival Experience
Entry is set back a bit from the main road, which is nice as it's quite a busy area. I was immediately offered a cold drink upon arrival and my bags were whisked away to my room.
Future Forward
No single-use plastics throughout the hotel, all food is ethically and traceably sourced, and vegan options are available on every menu.
Music
Curated, of course! I listened to a Spotify playlist the hotel’s creative director, Andrea Gelardin, put together for Dear Jackie — it was part La Dolce Vita, part high-end clothing store, and I loved it. Upstairs at Flute, the vibe shifted: the music matched the lively atmosphere, a backdrop for animated conversations and hinting at late nights to come.
Year Opened
2023
Designed By
Martin Brudnizki
Health & Wellness
While there is no on-site pool, gym, or spa, a yoga mat is provided, and a series of short in-room workouts are on the room’s tablet. Classes, weight and cardio equipment, and saunas are available at the hotel’s gym partner, Top Notch Gym.
Food
Breakfast is served in Bar Jackie, a sunny café with a terrace for aperitivos. Downstairs is Dear Jackie, the hotel’s opulent Italian restaurant, and the rooftop is home to Flute, an indoor-outdoor space ideal for light bites, afternoon drinks, and catching up with friends.
Bar, Events & Nightlife
Flute’s bar delivers bold, gold energy, and the disco ball keeps spinning until 3 a.m. Guest DJs spin on the weekends, and timely events and parties throughout the year are sure to draw a crowd of characters. Bar Jackie downstairs has a warm, chit-chatty bar ambiance.
Minibar & Retail
The minibar is well-stocked with top-shelf British brands, complete, of course, with tea and biscuits. There’s plenty to drink, plus hangover cures and an espresso machine for mornings after. If you love the hotel’s signature scent, you can snag a hand-poured candle to take home here as well.
Accessibility
Yes. Guest rooms and all public areas are designed to be accessible.
Pet Friendly
Yes, but with weight restrictions.
Children
Yes! The hotel has an offer just for families.
Price
100% worth it
Tel.
+44 (0)207 047 4000
Website
Visit website

Broadwick Soho

20 Broadwick Street, London, UK

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Liberty, Regent St., Carnaby, London W1B 5AH, UK

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In the Area

Hotel Location 20 Broadwick Street, London, UK

When you’re feeling a little spendy, this is the place to be. Great finds are around each corner, from vintage shops to vinyl stores, and Carnaby Street is a short walk away. Even if your carry-on’s already full, Soho has exceptional dining, nightlife, and entertainment.

Broadwick Soho