Andrew Wasserstein

Experimental Roma

  • Where:
  • Why:Celebrating a friend’s wedding
  • When:October 2026
  • Who:My best friend Alexandra Mathiot and I

"Roman Baroque meets the hedonism of the 1970s"

Set in a former 19th-century bank in Rome’s embassy-lined Ludovisi district, Experimental Roma is one of the Eternal City’s most anticipated new openings. Reimagined by interior architect Rodolphe Parente, its interiors create a contemporary take on Roman grandeur, pairing Baroque flourishes and antiquities with the hedonistic spirit of the 1970s. Throughout, the hotel channels the cinematic glamour of neighboring Via Veneto, forever immortalized in Fellini’s La Dolce Vita. 82 guestrooms and suites offer an elegant respite, while a rooftop pool, terrace, and bar take in sweeping views over Rome. Downstairs, a bustling lobby brings together Chef Giovanni Passerini’s Italo-Disco Ludovisi e Cadore restaurant and an intimate new outpost of the group’s Experimental Cocktail Club.

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Experimental Roma Checking-in and checking out Rodolphe Parente’s contemporary take on Roman grandeur

Checking-in and checking out Rodolphe Parente’s contemporary take on Roman grandeur

Experimental Roma Right off the historic Via Veneto in a restored 19th-century bank

Right off the historic Via Veneto in a restored 19th-century bank

Experimental Roma An alluring entrance into the world of Experimental Roma

An alluring entrance into the world of Experimental Roma

Experimental Roma A proper hotel lobby that you can actually spend time in and work from

A proper hotel lobby that you can actually spend time in and work from

Experimental Roma Our jewel-box room at Experimental Roma

Our jewel-box room at Experimental Roma

Experimental Roma An evening in Roma

An evening in Roma

Experimental Roma Colorful washbasins, weathered Roman walls, chrome accents and L:A Bruket toiletries, a bathroom well-done

Colorful washbasins, weathered Roman walls, chrome accents and L:A Bruket toiletries, a bathroom well-done

Experimental Roma *Cue the jazz music*

*Cue the jazz music*

Experimental Roma Nightcap at the lobby’s Experimental Cocktail Club

Nightcap at the lobby’s Experimental Cocktail Club

Experimental Roma The perfect respite after full days of exploring Rome

The perfect respite after full days of exploring Rome

Experimental Roma Bedroom view onto the Istituto Svizzero and its outdoor artworks

Bedroom view onto the Istituto Svizzero and its outdoor artworks

Experimental Roma The latest ECC joins locations in Paris, New York, London, Verbier, Cotswolds & Val-d'Isère

The latest ECC joins locations in Paris, New York, London, Verbier, Cotswolds & Val-d'Isère

Experimental Roma Italo-Disco vibes as the lobby transforms from daytime cafe into Ludovisi e Cadore for dinner

Italo-Disco vibes as the lobby transforms from daytime cafe into Ludovisi e Cadore for dinner

Experimental Roma No trip is complete without a stop at La Rinascente

No trip is complete without a stop at La Rinascente

Experimental Roma Soaking up the sun at the rooftop pool, with a direct view towards St. Peter’s Basilica

Soaking up the sun at the rooftop pool, with a direct view towards St. Peter’s Basilica

Experimental Roma An intimate rooftop gathering spot for bites and cocktails

An intimate rooftop gathering spot for bites and cocktails

Experimental Roma The expansive rooftop loungers let guests take advantage of the city’s idyllic weather

The expansive rooftop loungers let guests take advantage of the city’s idyllic weather

Experimental Roma The property’s second cocktail bar atop the roof, open for service mornings until evenings

The property’s second cocktail bar atop the roof, open for service mornings until evenings

Experimental Roma Upwards and onwards

Upwards and onwards

Experimental Roma There are few cities as charming as this one

There are few cities as charming as this one

Highs & Lows

  • Design details by Rodolphe Parente infuse a sleek, contemporary spin while keeping a sense of place

  • Aperitivo and night-cap drinks in the lobby at Experimental Cocktail Club Roma

  • Central location in Ludovisi next to Via Veneto, yet no tourist crowds outside your door

  • No in-house gym or spa at the property

The Barometer

  • Design
  • Location
  • Future Forward
  • Night's Sleep
  • Service
  • Amenities
  • Takeable Treats
  • Refer a Friend
  • Overall Value
  • Life Changing
Total: 48/50

Important Bits

  • Type

    Luxury Boutique Hotel

  • Vibe

    Design-led property infusing energy into the Roman hospitality scene

  • Location

    Centrally located right off the Via Veneto, yet away from the tourist crowds

  • Rooms

    82 rooms and suites

  • Pre-Arrival & Arrival Experience

    Guests can book directly via the hotel’s website, or via the major booking platforms. We were led to the lobby’s expansive dining space upon arrival and offered coffee and snacks while our room was prepared. I was lucky enough to meet the Experimental Group’s HQ team who were there for the property’s inaugural opening.

  • Future Forward

    Experimental Roma features in-room refillable toiletries by luxe brand L:A Bruket, no single-use plastics, elegant drinkware, bottled cocktails from the downstairs Experimental Cocktail Club and two bedside glass-bottled still waters.

  • Music

    Italo-Disco

  • Year Opened

    2026

  • Designed By

    Experimental Group tapped renowned Interior Architect Rodolphe Parente to restore a 19th-century bank building off the Via Veneto into the Experimental Roma. Parente’s interiors layer the many compositions, eras and styles that define the Eternal City, with a French lens on Roman elegance. Honoring the neighborhood’s cinematic legacy, the hotel references the Italian modernist masters of Gio Ponti, Carlo Scarpa and Luigi Caccia Domioni with nods to the 1970s via chrome tubing, disco-inspired accents, colorful hardware, Lurex carpets, rich fabrics and a sculptural staircase.

  • Health & Wellness

    While the property lacks a gym and spa, the rooftop terrace and pool are a serene environment for enjoying Rome’s weather and cooling off from the heat. Cozy up with a book, a drink from the rooftop bar and soak up the sun and views of the city’s many iconic buildings.

  • Food

    The lobby’s restaurant Ludovisi e Cadore was quite the scene, with the who’s who of Rome filtering in and out of the hotel. Celebrated for his food in Paris, Chef Giovanni Passerini returns to his home city with a menu honoring humble Italian cuisine, with plenty of local cheeses, Pistachio-flavored desserts, and classics from Tonnarelli Caccio e Pepe and a Tagliatelle with Osso Bucco Ragù to French touches such as a Ricotta and fresh herb Ravioli in Normandy butter to Beef Tartare and Mi-Cuit Wild Prawn in a warm Verbena sauce.

  • Bar, Events & Nightlife

    It’s always a treat when your hotel bar is an actual hotspot for the city’s locals. A new intimate outpost of Experimental Cocktail Club is discreetly tucked right off the lobby, joining locations in London, Paris, New York, Verbier, the Cotswolds and Val-d'Isère. Open from 18:00 to late, the sultry interiors, perfect soundtrack, extensive drink menu and vintage spirits provide the ultimate aperitivo or night-cap experience.

  • Minibar & Retail

    Given Experimental Group’s cocktail-focus, the guest rooms feature centerpiece bars built into the armoire, with a gorgeous tortoiseshell base and reflective gold paneling. The bar is stocked with plenty of accoutrements for an in-room fete, from mixing sets and mini libations to pre-bottled signature cocktails from downstairs ECC. There’s also a great selection of teas, gorgeous ceramic drinkware and a Sjöstrand coffee machine in the room.

  • Accessibility

    Experimental Roma hotel offers five rooms adapted for guests with reduced mobility: four Deluxe rooms and one Superior room, each fitted with a grab rail and seat in shower. It is recommended to contact the hotel in advance to specify any particular needs and to be allocated the most suitable room. The terrace and all rooms at the Experimental Roma hotel are accessible by lift, including those on the upper floors, while all standard rooms feature a walk-in shower and an alarm cord in the bathroom.

  • Pet Friendly

    Dog-friendly up to 10 kg (22 lbs), with a €45 per night charge

  • Children

    Yes

  • Soundtrack

    Il monda da una nuvola by Patrizia Pellegrino

  • Price

    Urban boutique hotel, rates begin at €250 per night, depending on season

  • Tel.

    +39 06 9934 1949

  • Website

    Visit website

Experimental Roma

Experimental Roma

Experimental Roma, Via Ludovisi, Rome, Metropolitan City of Rome Capital, Italy

Isituto Svizzero - Swiss Institute

Isituto Svizzero - Swiss Institute

Istituto Svizzero di Roma, Via Ludovisi, Rome, Metropolitan City of Rome Capital, Italy

Cinema dei Piccoli

Cinema dei Piccoli

Cinema dei Piccoli, Largo Marcello Mastroianni, Rome, Metropolitan City of Rome Capital, Italy

Villa Medici

Villa Medici

Villa Medici, Viale della Trinità dei Monti, Rome, Metropolitan City of Rome Capital, Italy

In the Area

Hotel Location Experimental Roma, Via Ludovisi, Rome, Metropolitan City of Rome Capital, Italy

Located off the cinematic landmark of Via Veneto, the property sits within the elegant embassy-lined Ludovisi neighborhood, placing guests steps away from Villa Borghese Park and a short walk to the Spanish Steps and nearby museums. Inside, Parente’s design of Experimental Roma offers a contemporary and hedonistic setting without losing the grandeur of Rome and the Eternal City’s sense of place.

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