Brooks Reitz

The Ludlow

  • Where:New York
  • Why:R&D for an upcoming cafe we are opening in Charleston.
  • When:July 2014
  • Who:My business partner, Tim, and Ari Kolender, our chef at Leon’s and our new cafe, St. Alban.
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Great fixtures, and a view that’s tough to beat.

The beds, reproduced from an original that MacPherson found, were beautiful and comfortable.

The sparseness of the front lobby is a stark contrast to the space beyond.

Design details: Brutalist chandeliers, sconces from Apparatus, and plenty of space to lounge. The entry lobby details - plenty of wood, and Stephen Kenn sofas.

Gorgeous details; and shoes ready to explore the LES.

Looking out over the LES, with room for friends.

Highs & Lows

  • Incredible location. If you want the buzz of NYC, this is the place to stay.

  • Gorgeous design. Sean MacPherson nailed all the details, from the lobby to the room.

  • Food and drink. With the talent in place, you don’t have to leave the building for a proper drink or a memorable meal.

  • The entry foyer is lacking the energy of the plush, sexy room beyond it.

  • In the soft opening phase, I encountered a few kinks. We had to move late night because of malfunctioning AC.

  • Small rooms…but you aren’t here to hang out in the rooms!

The Barometer

  • Design

  • Website

  • Environmental Consciousness

  • Night's Sleep

  • Service

  • Amenities

  • Takeable Treats

  • Refer a Friend

  • Overall Value

  • Life Changing

Total: 40/50

Important Bits

  • Type

    Boutique hotel.

  • Vibe

    It’s much more rock n’ roll than other MacPherson designed hotels in town. It feels like a more spare, youthful Gramercy Park Hotel. It maintains some of the grit and funk of the LES, but still feels comfortable. de Sede sofas give a very 70’s vibe and the speakers, mounted from the ceiling are large enough to tell you that this place was meant to be lived in.

  • Location

    In the heart of the action on the Lower East Side in NYC. Steps away from plenty of bars, restaurants, coffee shops, and a quick walk to some great shopping.

  • Rooms

    184

  • Music

    An eclectic mix, mostly leaning toward rock. We heard Talking Heads, The Clash and Metallica, among others.

  • Year Opened

    2014

  • Designed By

    Sean Macpherson

  • Pool/Gym

    No gym, but passes to Ludlow Fitness.

  • Restaurant

    Dirty French, the newest spot from the Torrisi/Carbone crew, will open early September. Sean MacPherson is helping with the design, as well. Judging from early shots, it looks to be a moody, darker update to the McNally-esque bistro design formula. This will no doubt be a buzzy, tough table with the food to match.

  • Bar

    The lobby bar is currently open. I spied Damon Boelte, well known barman from Prime Meats, behind the stick. The program is overseen by Thomas Waugh, a Death & Co. alum who most recently won raves for his creations at ZZ’s Clam Bar. The drinks favored the rich and boozy, so I stuck to some simple aperitifs and basic nightcaps.

  • Minibar

    A well stocked mini-bar with some classic standbys: Bombay Sapphire, Jameson, etc. Alcohol, candy, chocolates - a big selection of most things you might need for a wild night out (or in).

  • Children

    Because this is in a serious drinker’s part of town, I’d say leave them at home.

  • Price

    Affordable luxury.

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The Ludlow

180 Ludlow St, New York, NY, United States

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