Janet Mercel

The Broome

  • Where:
  • Why:A visit home to NYC From LA
  • When:June 2021
  • Who:Me + BFF rendezvousing for a work trip
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The Broome The front of the building is very NYC

The front of the building is very NYC

The Broome A completely private slice of the Left Bank with a drop-dead view of the NYC sky

A completely private slice of the Left Bank with a drop-dead view of the NYC sky

The Broome Happy to have this and relax after a day around town, specially with their soundproof windows for some good Zz.

Happy to have this and relax after a day around town, specially with their soundproof windows for some good Zz.

The Broome Pure charm

Pure charm

The Broome A reminder that you are in the (concrete) jungle

A reminder that you are in the (concrete) jungle

The Broome Harney & Sons green tea and the world's freshest orange juice for a serene, secluded (and productive) a.m. breakfasts.

Harney & Sons green tea and the world's freshest orange juice for a serene, secluded (and productive) a.m. breakfasts.

The Broome The street level window box next to the private entrance is a small clue to the glamorous interiors within

The street level window box next to the private entrance is a small clue to the glamorous interiors within

The Broome Sultry views of the outside world

Sultry views of the outside world

The Broome Love a monogrammed bed!!

Love a monogrammed bed!!

The Broome How else would you like to finish your work day in NYC?

How else would you like to finish your work day in NYC?

The Broome Soho vibes at best!

Soho vibes at best!

The Broome If you are lucky to score the penthouse, you'll get this private terrace.

If you are lucky to score the penthouse, you'll get this private terrace.

The Broome Design details to a T, finished with bubbles

Design details to a T, finished with bubbles

The Broome Abstract art and ambient literature in the cafe

Abstract art and ambient literature in the cafe

The Broome We did — we really did

We did — we really did

Highs & Lows

  • The sultry, self-sufficient-but-swaddled vibe is very mysterious attaché on a sexy work trip. The sort of place you might go if The Tourist was real and you had a high stakes rendezvous planned in New York instead of at a palazzo in Venice.

  • The service! I love these people. Parisian born co-owner, Jean Claude, fills the team with a mix of Euro and local personalities, each one of whom is more charming and accommodating than the last, no matter the hour. No detail is overlooked.

  • There is just no other space like this one. The 5-story historic landmark was renovated from artists' loft apartments to its current jewelbox state, replete with an open air, Mediterranean-tiled courtyard that feels like a cross between Marrakech and the Latin Quarter. The access to rooms via the balustraded outdoor corridor and the dreamy view of the sky from every angle is transportive.

  • Art lovers delight. The owners’ private collection adorns the public spaces and unexpected nooks. Think Kito Mbiango, Menelo Sete, Varrack Arslanian, Jeannie Weissglass, Chaz Guest, original Basquiats, and Keith Harings.

  • Design details and understated glamour everywhere. Divine bed linens, marble baths, delicious custom bath products in bottles large enough to last your whole trip and then some.

  • Complimentary suit press, shirt ironing and shoeshine, plus guest laundry and dry cleaning services. A daily New York Times newspaper and access to a private conference space make even the most mundane business trip an exercise in luxury.

  • Full disclosure, if you're looking for a party scene, this is not your hotel. However, if you want utter seclusion in a private courtyard with a view of the stars while cracking open prosecco late into the night like we did, you won't find anything better.

The Barometer

  • Design
  • Location
  • Future Forward
  • Night's Sleep
  • Service
  • Amenities
  • Takeable Treats
  • Refer a Friend
  • Overall Value
  • Life Changing
Total: 45/50

Important Bits

  • Type

    Chic Boutique

  • Vibe

    Quiet, private, Euro luxe — glamorous international spy vibes

  • Location

    Secret oasis hidden in the heart of SoHo

  • Rooms

    13 rooms, 1 penthouse suite with a terrace

  • Arrival Experience

    Super private entry means you ring to enter, (self keycard after check-in) and the front desk attendant immediately retrieves you and your bags

  • Future Forward

    Locally sourced craftsmanship and vendors whenever possible — Harney & Sons tea from next door, Upstate NY dairy and produce, furnishings from NYC designers like Jonathan Adler and Mitchell Gold + Bob Williams. Local and regional minibar treats

  • Music

    Low volume, dramatic film scores (think Nocturnal Animals), and some Serge Gainsbourg piped throughout enhance the bougie noir ambience

  • Year Opened

    2014

  • Designed By

    Owners and brothers, Jean Claude and Stephane Lacovelli, with partners Vincent Biotier and Damien Jacquinet

  • Health & Wellness

    Close proximity to SoHo gyms, spin and yoga studios, or jog along the banks of the Hudson

  • Food

    Complimentary Parisian-style, farm-to-table breakfast. Balthazar baked goods, parfait with Ronnybrook farm yogurt with organic berries, and fresh squeezed orange juice. My perfect breakfast egg with smoked salmon was straight out of the Left Bank. Complimentary coffee, tea, infused water, and seasonal fruit available all day

  • Bar, Events & Nightlife

    You're in the middle of downtown Manhattan! Go wander the streets, then come back home to your CityQuiet soundproof room for the night

  • Minibar & Retail

    An adorable shop in the lobby's tiny loft nook is a great use of space within landmark building permit restrictions. Skin and haircare from Tata Harper, Brooklyn Beach and Jack of All Graces tuck in next to Terra rain slickers and Repetto ballet flats. In June 2021, minibar and local treats still on request as per COVID-19 restrictions

  • Accessibility

    Yes — A glass dumbwaiter at street level is a creative workaround to those building permits

  • Pet Friendly

    No

  • Children

    Yes — Rollaway bed or crib available

  • Price

    Fabulous value for this level of quality and service in an ideal location

  • Tel.

    +1 212 431 2929

  • Website

    Visit website

The Broome

The Broome

431 Broome Street, New York, NY, USA

Tenement Museum

Tenement Museum

103 Orchard Street, New York, NY, USA

The Tyger

The Tyger

1 Howard Street, New York, NY, USA

Harney & Sons

Harney & Sons

433 Broome Street, New York, NY, USA

In the Area

Hotel Location 431 Broome Street, New York, NY, USA

Prime real estate smack in the middle of SoHo. Steps from big-name shopping on Broadway (Bloomingdales, Chanel), the boutique-stuffed streets of Nolita and Lower Manhattan, plus some of the city’s favorite dining, (La Esquina, Balthazar, Cafe Select). The 6 train is only a couple of blocks away, but The Broome is so centrally located you may never need to leave the neighborhood.

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