Allison Reiber DiLiegro

The Siren Hotel

opla.agency/
  • Where:Detroit, Michigan
  • Why:Scouting galleries, cocktail bars and noodle shops for Opla, my travel newsletter with Ling Luke.
  • When:June 2019
  • Who:Me and my co-explorer, Ling.
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The name, The Siren Hotel, is inspired by Greek mythology. Here, The Siren calls the people back to Detroit.

The front desk looks straight out of Old Hollywood, except nowadays the receptionist will text you when your room is ready.

The lobby is total romance, with velvet chairs, custom and vintage furniture, big antique mirrors and leafy plants.

The Wurlitzer Building opened in 1926 as the factory and showroom of musical instrument makers, Wurlitzer Co. As with much of downtown Detroit, the building eventually became a ruin. When the demolition crew uncovered this piece of the original ceiling, the designers decided to keep it.

The beautiful shop is filled with Detroit-made curios and other interesting pieces, like Le Monde Beryl slippers custom-made for the hotel.

Populace Coffee is a Michigan favorite (named Michigan’s “Best Coffee” by Food & Wine in 2018).

Throughout the day, locals come in to grab a coffee and hang out in the lobby.

A few original details remain: the staircase, the travertine floors, the terracotta signs and the piece of ceiling at the entrance. Also, see that phone booth behind me? If you pick it up, it calls a phone booth in the lobby of one of ASH NYC’s other hotels, The Dean in Providence, RI, or Hotel Peter and Paul in New Orleans.

The suites are the most impressive rooms on property. Each of the suites is a bit different, but all have two floors, lofted bedrooms and homey details throughout.

The “Siren” theme continues on beautiful woven blankets in every room.

Candy Bar pre-opening. (Otherwise we’d never get this photo – the place is always popping.)

Long day? The hotel makes a compelling case for staying in. The TV comes loaded with Netflix.

Highs & Lows

  • The lobby is one of the most stylish (and yes, Instagrammable) that we’ve ever seen.

  • We couldn’t resist stopping in the expertly-curated shop every time we passed by.

  • With open WiFi, a communal table and Populace Coffee, the lobby is a popular place for cool locals to work.

  • Candy Bar is a surefire way to elevate your nightcap.

  • The smaller rooms have limited storage, so you might find yourself stepping over your suitcase if you don’t pack light.

The Barometer

  • Design

  • Website

  • Plastic Free

  • Night's Sleep

  • Service

  • Amenities

  • Takeable Treats

  • Refer a Friend

  • Overall Value

  • Life Changing

Total: 43/50

Important Bits

  • Type

    A romantic revival of one of Detroit’s most iconic buildings.

  • Vibe

    Lush and romantic Hollywood throwback.

  • Location

    In the heart of downtown Detroit, just a couple blocks from the Shinola Hotel.

  • Rooms

    106

  • Music

    A vibey Spotify playlist worth asking for (but we forgot).

  • Year Opened

    2019

  • Designed By

    ASH NYC

  • Pool/Gym

    No, but there’s a yoga studio nearby and a great running path a short jog away.

  • Restaurant

    No restaurant yet, but there is an outpost of Populace Coffee, a Michigan favorite, in the lobby. The restaurant – a fresh take on a classic American greasy spoon – is set to open this year.

  • Bar

    Is there ever. Candy Bar is a beautiful jewel box of a cocktail bar, with pink velvet banquettes, a disco ball and a 1,500-pound Murano glass chandelier.

  • Minibar

    There’s no fridge but rooms are stocked with snacks, including a Marou chocolate bar that didn’t make it out alive.

  • Children

    We saw a few kids coming and going, but The Siren Hotel is a playground for adults.

  • Price

    Reasonable for all that style.

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