Joseph Licata

Standard East

New York

by: Joseph Licata

  • Why

    Change of pace.

  • When

    November / December

  • Who

    The wifey and I.

Highs + Lows

  • The staff is one of the best, quickly making it a home away from home. Be sure to say hi to Lawn in the Café, he’ll get your day started out right.

  • The details are everywhere, from the Daniel Ashram cloud hanging in the elevator bank to the perfect perch for quiet working, reading or napping.

  • I can’t say enough about their restaurant Narcissa, really, you must go.

  • Even though the gym is across the street, having to walk 100 yards for a fantastic gym is much better than being stuck with a terrible one in the hotel.

  • Their coffee in the café (or your room) is amazing, but make sure they don’t charge you for a refill.

  • The standard rooms are a bit small for the price, but things change if you upgrade. Although, no matter which room you choose the view is bound to be killer.

: 46/50
  • Design

  • Website

  • Life Changing

  • Environmental Consciousness

  • Overall Value

  • Night's Sleep

  • Service

  • Amenities

  • Stealable Stuff

  • Refer a Friend

Important Bits

  • Type

    Boutique hotel

  • Vibe

    Cozy home away from home.

  • Location

    Central to shops, restaurants, subway, etc.

  • Rooms

    141 rooms and suites.

  • Music

    Everything from Charlie Parker to Madonna.

  • Year Opened

    Converted to The Standard East Village in October 2011.

  • Designed By

    Tower designed by Carlos Zapata, exterior and interior redesigned by Balazs Properties.

  • Pool/Gym

    No gym in the building; but you get passes to the Crunch across the street, which is so much better.

  • Restaurant

    Yes and it's addictive.

  • Bar

    Yes, great for late afternoon meetings.

  • Minibar

    The standard selection of snacks.

  • Wifi


  • Children

    Bring em if you’ve got em (pet friendly too). Great neighborhood for kids and pets.

  • Price

    Affordable luxury, for NYC anyway.

Must Dos

Must Haves

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